Maska gift-wrapping started with a fasciation with the Japanese art of Furoshiki (wrapping with fabric). In order to suit the Middle Eastern market, the founders of Maska adopted and adapted this art by using exquisite, bespoke and high-end fabrics. Maska’s trademark is transforming gift-wrapping into an experience. The first store was opened in August 2013 in the Town Center Jumeirah in Dubai. Maska is opening its second store in Mirdif 35 where customers are promised to experience signature fabric wraps with a unique, high-end gift-wrapping solution.